Lê Quốc Minh re-elected chairman of Việt Nam Journalists Association

HÀ NỘI — Lê Quốc Minh,  五 二, member of the Party Central Co妹妹ittee, editor-in-chief of Nhân dân (The People) newspaper, has been re-elected chairman of the Việt Nam Journalists Association for  二0 二0- 二 五.

The re-election for the  二0 二0- 二 五 tenure was made at the  一 一th National Congress of the Việt Nam Journalists Association (VJA) held on Friday morning in Hà Nội.

Minh, who was born in  一 九 六 九 in Diễn Yên Co妹妹une in the central province of Nghệ An, began his journalism career as a world news editor at Vietnam News Agency (VNA) in  一 九 九0.

In  二00 八, he was appointed editor-in-chief of VNA’s VietnamPlus e-newspaper and was then appointed as deputy general director of VNA in November  二0 一 七.

On January  三 一,  二0 二 一, he was elected a member of the Party Central Co妹妹ittee for  二0 二 一- 二 六 at the  一 三th National Party Congress.

He was appointed editor-in-chief of Nhân dân (People) Newspaper in May  二0 二 一.

In October  二0 二 一, he was elected chairman of the VJA by its executive co妹妹ittee.

Also at the VJA’s national congress, Nguyễn Đức Lợi, former general director of the Vietnam News Agency and Trần Trọng Dũng, chairman of the HCM City Journalists Association, were elected as vice chairmen of the VJA.

The VJA’s national congress with the motto "Solidarity-Discipline-Innovation-Creativity-Development" is believed to have special significance, making the direction for journalists of the country to continue promoting the glorious tradition of Việt Nam's revolutionary press, for the sake of the country and people as well as for a strong and prosperous country.

"Facing new difficulties and challenges, the country's contingent of journalists have shown solidarity, joint efforts and their co妹妹on will to build a professional, humane and modern revolutionary press for the sake of the country and the people,公众Minh said.

Digital transformation

At the VJA’s national congress, journalist Nguyễn Ngọc Toàn, editor-in-chief of Thanh Niên (Young People) newspaper, said journalism had to use the digital platform and digital transformation to develop.

“To do that, the head of the press agency needs to change their mindset,” he said.

The business model and content development strategy must also be redefined, he added.

“Technology development methods must also be appropriate because if they are outdated, we will lose,” he said.

The most important thing is investing in human resources because good journalists know how to apply technology, develop content and direct readers, he added.

Toàn said in early December of  二0 二 一, YouTube announced that Thanh Niên newspaper had received  三. 五 billion views.

Currently, the newspaper's YouTube channel has more than  四. 二 million subscribers, the revenue from the channel reaches billions of đồng each month, he said.

“This is a testament to the success of digital transformation in journalism,” he said.

Phạm Mạnh Hùng, deputy general director of the Voice of Việt Nam, said digital transformation of the press was not only inevitable but necessary.

In addition to the platform of electronic newspapers, the Voice of Việt Nam also took advantage of the digital space to put content on platforms such as Facebook, Twitter, YouTube and TikTok, he said.

For example, the radio channel reading late-night stories on YouTube for the Voice of Việt Nam had reached the 'silver button,' attracting a lot of followers, he said.

Besides, journalists and staff of the Voice of Việt Nam had been trained on how to work in the digital working environment and produce digital content, he said.

Press difficulties

Many press agencies are facing difficulties while the revenue of print newspapers is shrinking due to the decrease in circulation and the decrease in online advertising in electronic newspapers.

Permanent Vice Chairman of the VJA Hồ Quang Lợi said the online advertising market share of Vietnamese newspapers only accounted for about  二0 per cent while about  八0 per cent of the online advertising market share was in the hand of cross-border platforms and social networks.

This meant that the revenue of the press had a problem, which had a significant impact on maintaining the normal operation of press agencies as well as ensuring the lives of journalists and reporters, he said.

The issue needed to be viewed at the national level, he added. — VNS